By Roberta RamptonFor decades, Ford has been the leader of the global automaker’s SUV business, delivering the likes of the Ford Fusion, Fusion Energi and Focus.
But in 2017, the company is going through an interesting period as the company struggles with a $3.5 billion debt restructuring, a $2.5 trillion merger and a $1.6 trillion restructuring of its global operations.
On the automotive front, Ford’s biggest challenges are a lack of high-volume sales in the U.S., the global slowdown in auto sales and the introduction of electric and hybrid vehicles.
The company’s GM and Lincoln brands are also struggling, and GMC, the brand for GM’s pickup trucks, is likely to go the way of many other midsize brands.
Ford’s woes are due in part to the massive restructuring it has done since 2008, when the company made a $10 billion offer to acquire a majority stake in the struggling American automaker.
Ford’s plan to sell the company to the Japanese automaker is now dead.
In the meantime, Ford is trying to turn its fortunes around with a brand that is known for producing quality vehicles and, crucially, affordable and fuel-efficient cars.
The brand is also working on electric vehicles and a new SUV.
The company is currently trying to figure out how it can make money and attract customers to its fleet of small cars, trucks and SUVs.
It has also been exploring ways to get its existing brand name recognition in the market, a move that will likely put pressure on the company’s rivals.
The biggest challenge facing Ford right now is its growing reliance on a $5 billion cash infusion from a Japanese automaking group to fund the automaker to make the new GMC-based SUV.
GMC is the parent company of the Lincoln and Fusion brands.
It is also the owner of the Chevrolet Cruze, Ford F-150 and Cadillac Escalade, all of which have strong ties to Ford.
Ford said last week it will not need a $7.8 billion bailout, a big relief to investors and consumers.
The cash infusion will come in the form of a $4 billion loan from Japan’s Banco Mitsui, and $2 billion of debt.
The money will be used to finance the company and buy back shares in its subsidiaries, including the Lincoln brand, Ford C-Max, Fusion brand and Lincoln Town & Country.
The loan will help Ford build a brand identity that will appeal to consumers and attract new buyers.
But it also comes with a steep price tag.
The Japanese automakers are demanding that Ford pay a whopping $1,200 per vehicle to cover the loan.
The automaker also has to pay back $1 billion of the loan through 2019, and then another $1 million per year until 2027.
It also must repay $600 million to a consortium of Japanese banks, plus $600 per month from 2019 through 2027, according to the Financial Times.