Sales engineer Arianne K. Sousa, who has worked with many of the world’s biggest brands including McDonalds and Starbucks, says one of the biggest barriers to business growth is the perception of business models as “too expensive”.
She has been using analytics tools to help businesses with their sales and marketing strategies.
“It’s really hard to break the perception that ‘it’s too expensive’,” Ms Sousas told ABC News.
Ms Souss, who is a manager at a software company in Singapore, says the key to creating sustainable business models is “creating a good sales environment”.
“You can be a good, good, great, and be good, and then not be good,” she said.
“[But] if you’re a little bit too expensive, you’ll never sell.
It’s very easy to think of a good business model as a business model that you’re going to sell the product or service, and it’s going to be really easy to be wrong.”
She said the “costs” of selling a product or product service can be “very, very high”.
Ms K.S.S., who is based in Singapore and works as a sales engineer for a software startup, has been developing tools to encourage salespeople to create more sustainable models.
She says companies can “see” that their sales team is working towards creating sustainable models and “they can see that the sales team has a great product or they’re working really hard”.
Businesses have a duty to “be fair and just”, she said, to ensure the “benefits of the product are being maximised”.
The Business Innovation Program (BIP) in the United Kingdom, which Ms Soms aims to promote, aims to “bring together the best in the business innovation sector to develop the most innovative solutions to business challenges”.
A spokeswoman for the BIP said in a statement: “It’s our mission to foster the growth and success of the business in which the BOP works by supporting and encouraging the growth of the Bop community and providing a platform for them to connect with industry leaders, industry experts, and other BOP members.”
The BOP’s mission is to support business growth by encouraging and encouraging BOP Members to collaborate to develop solutions to a wide range of business challenges.
“The spokeswoman said there was “significant demand” for the program.
Bip is a “shared vision” that helps companies “build a better BOP” and “make the Boppies more sustainable” through a variety of initiatives, the spokeswoman said.
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